The Avocado Sock® Story

I had a catering company in Sun Valley, Idaho many years ago when Mexican food was popular and ripe avocados were a rare commodity. I ripened avocados in wool ski socks lined up in a drawer so that I would have plenty of ripe avocados at-the-ready for vats of Guacamole. I documented this handy tip in a cookbook that I laboriously hand wrote forty years ago. I recently revived the cookbook in an updated form and scanned several pages from the handwritten archives.

A very old friend of mine was flipping through the book when her eyes affixed on the hint about ripening avocados in wool socks. She said, "I didn't know that you could ripen avocados in wool socks," and I went on to find out that nearly no one else did, either.

I figured why not take it one step further, and retire the old ski socks - hence the creation of the custom all-wool, all-environmentally-friendly, all-Canadian-made Avocado Socks to enable everyone to enjoy a perfectly ripe avocado exactly when they need it.

Sometimes, the oldest tricks work the best, and the effectiveness of the Avocado Sock is no exception. It's an organic, back-to-basics product that encourages the consumption of healthy avocados in an over-processed and plastic-filled world.

This has been a very rewarding project from conception to a reality. It is giving back to local communities by employing local manufacturers, using sustainably-sourced products.

The Avocado Sock fits well with the locally made, sustainable philosophy that is highly valued by today's consumer. It is timeless, made out of 100% Shetland wool from a 200 year old woolen mill in Scotland, knit and finished in Canada using all environmentally friendly products; a laser cut ultra-suede label, a leather look alike microfibre drawstring, and a hang tag using soy based inks.